Introduction to Digital Marketing


Start your journey in the world of digital marketing with our basic training program. This is a full-day training providing you with an overview of SEO, Google Ads, Facebook Ads, Programmatic and Analytics.

Discover a range of techniques with real case studies handled by our specialists. At the end of this training, you will be familiar with the fundamentals of digital, and ready to advance your skills in specific areas of SEO and Paid Media.


  1. Gain professional perspectives on using platforms such as Google Ads, DoubleClick & Google Analytics in managing your campaigns.
  2. Uncover different types and benefits of Facebook advertising platforms including tracking methods that can boost your marketing efficiency.
  3. Understand the fundamentals of SEO with insightful differences between White Hat and Black Hat methods, ranking factors and terminology.

Suitable For

All levels of personnel, from beginner to senior management staff

Any industry involved in sales and marketing

What You Will Learn:

  1. Introduction to Digital Marketing
  2. Digital Marketing Types and Methods
  3. Digital Marketing Platforms – Google Ads
  4. Industry Average Cost and Tracking Methods
  5. Introduction to Google Analytics and Programmatic - DoubleClick
  6. Introduction to Facebook
  7. Types of Facebook Advertising Platforms – Instagram
  8. Facebook Tracking Methods
  9. Benefits of Facebook Advertising
  10. Introduction to SEO
  11. SEO Ranking Factors and Terminology
  12. Benefits of SEO – For Online Businesses
  13. White Hat and Black Hat Methods