- Gain professional perspectives on using platforms such as Google Ads, DoubleClick & Google Analytics in managing your campaigns.
- Uncover different types and benefits of Facebook advertising platforms including tracking methods that can boost your marketing efficiency.
- Understand the fundamentals of SEO with insightful differences between White Hat and Black Hat methods, ranking factors and terminology.
All levels of personnel, from beginner to senior management staff
Any industry involved in sales and marketing
What You Will Learn:
- Introduction to Digital Marketing
- Digital Marketing Types and Methods
- Digital Marketing Platforms – Google Ads
- Industry Average Cost and Tracking Methods
- Introduction to Google Analytics and Programmatic - DoubleClick
- Introduction to Facebook
- Types of Facebook Advertising Platforms – Instagram
- Facebook Tracking Methods
- Benefits of Facebook Advertising
- Introduction to SEO
- SEO Ranking Factors and Terminology
- Benefits of SEO – For Online Businesses
- White Hat and Black Hat Methods