- Understand search paths, ad rank, bidding models and other Google Ads Features.
- Learn to calculate quality scores and how it impacts your campaign.
- Know the importance of remarketing and gain ways to apply the best strategy to achieve good campaign results.
- Manage your campaign's ad budget efficiently.
Marketers with a basic knowledge of Google Ads
Client Service, Brand Directors, and Product Managers
What You Will Learn:
- Traditional vs. Digital
- Search Paths
- Bidding Models
- Average CPC's
- SEO vs. Google Ads
- Ad Rank
- How Quality Score Is Calculated
- Impact of Quality Score
- Why Remarketing
- Channel vs. Objectives